The Guide SEO in 2020

There are tons of SEO tips that you are able to explore from various sources. however, whether everything can be like complete SEO guidelines on this one? because basically, there are SEO tips that must continue to evolve with the times and search engine updates like Google. This is the reason why SEO experts continue to test their various hypotheses in order to achieve high rankings on Google SERP (Search Engine Result Page). we can also learn it through the complete SEO 2020 guidelines below.

The Guide SEO in 2020 Education

That is the ultimate manual to search engine optimization in 2020. And allow me to be clear about something:

  • This is not your common “search engine optimization in 2020” predictions submit.
  • yes, I’ll cowl the most crucial SEO trends this year.
  • However, you’re also going to see new techniques which might be operating tremendous right now.
  • So in case you’re trying to improve your search engine optimization subsequent year, you’ll love this new manual.

What is SEO?

SEO or Search Engine Optimization is a process carried out to optimize your page or website as a whole for search engines. there are many benefits that you can get if you manage to reach the highest rating. one of which is an increase in the number of website visitors, because search engine users will automatically click on the top link because Google will display the most synchronous results with the key terms being searched.

When your website starts experiencing increased traffic, the benefits that will be obtained will also increase. Moreover, if your goal in forming a website is to support e-commerce business or establish a business profile online. If your website visitors are interested in the products you offer, do not rule out the possibility of view article actions on your website pages can be changed as a purchase alias invoice.

So, after knowing the definition and profit using SEO, why not start now? First, read the complete SEO guidelines below!

RankBrain Google

Understanding of SEO Google RankBrain where we quote a Google agency statement regarding RankBrain via Twitter in March 2019, RankBrain is an algorithm based algorithm that was created to understand how search results relate to certain concepts. So, even if you don't use the right keywords, Google can estimate what you really need. For example, when you search for "why does my TV look strange," the results that appear on the main page are about "soap opera effect," because even though they don't have the exact same keywords, they both have the same concept, which is clumsiness display on television caused by the effect of soap operas.

RankBrain is a relatively new AI-driven upgrade to Google’s search algorithm introduced in October 2019. Through AI and machine learning, RankBrain helps Google to process search results with the goal of providing the most relevant search results to its users.

Experts predict that with the prevalence of smartphones and smart appliances, voice search will quickly become a norm, and half of all online searches will be voice-based by 2020. This means that queries are more likely to be in the question form, with longer, more complex structure and maybe even a more conversational tone.

As you will see in the text below, RankBrain was designed to handle such an online search. To be honest, Google’s algorithms introduced earlier would not be capable to deal with voice search, because this type of queries requires understanding context and users’ intents.

There is another major reason for introducing such an advanced search mechanism. Even though Google’s search engine is the most popular one in the world, handling countless queries on a daily basis, research shows that 15% of the incoming queries are new. In other words, Google has never before processed 15% of what people enter into its search bar.

Now it becomes even more transparent why would it introduce an AI-based search algorithm, doesn’t it? An AI-based algorithm could better interpret 15% of unfamiliar queries.

Anyway, as we all know, all Google wants is to give its users the best possible results, even if they search for something unique. And this is where Google RankBrain truly shines.

We’ve prepared a comprehensive guide to help you figure out RankBrain – what it means for your current SEO efforts, and what you need to do to optimize your website so that it has a more significant impact on search results.

An important aspect of Rankbrain

  1. The duration of visitors spending time on your website pages.
  2. The percentage of users who clicked your website link on the search results page.

Optimize Content For Bounce Rate and Dwell Time

Once visitors land on your website via search results, the goal is to keep them there for as long as you can. Well-organized, thoughtfully-crafted content is the best way to lower bounce rate and improve overall dwell time on your site.

This is particularly true in this day and age when everyone is using smartphones for conducting a search. People want answers right away, so at the very least, your site should not only be geared for mobile traffic but also fast-loading and secure.

RankBrain can infer that the longer someone lingers on your site, the more likely it is that they’ve found what they’re looking for. Furthermore, the way visitors click on specific links or buttons on your site is an indication of engagement or involvement. As long as they don’t bounce right away, you’re safe. RankBrain picks up on all these signals and uses them to adjust rankings on search results.

Click-Through-Rate (CTR)

CTR is related to the duration of the percentage of users who clicked on your website link in search results. You also need to pay attention to your website CTR, the factor is not only RankBrain but also because of the emergence of types of search results in addition to the regular page links that contain your website pages.

Optimize Description Tag for Better CTR

To create a good description tag, answer the following question, "Why should anyone click on your site’s link?"

Of course, you will include your target keyword and add some emotion via power-words or action-words (just like your headlines). But description tags allow you to insert a quick pitch, and you could use this to your advantage to further stand out in a page full of search results.

Improve CTR By Optimizing Titles and Description Tags

Neil Patel of has pointed out on several occasions that you can make your site more RankBrain-friendly by working on its click-through rate.

Assuming your web copy is already polished, the next thing you’d want to do is to come up with a compelling headline and a description tag that essentially hooks users in right away, telling them to click your website because you have the answers to their questions.

Your site’s title and meta-description will pop up on a SERP, so make the effort to make these extra catchy. After all, your site’s title and meta-description are appearing along with other results. Standing out from the crowd could grab users’ attention at least to give you a click.

Take a cue from magazines in a newsstand. Magazines with flashy and engaging titles have a better chance of being picked up by readers. The same goes for your site and search engine results.

Mobile-first Index Google

Users switch focus to mobile users with a "mobile-first index". That is, Google will consider the appearance of your website if accessed mobile.


  • Domain Authority 2.0
  • The Rise of Visual Search
  • Video Continues to Surge
  • Voice Search Optimization
  • Optimize for Featured Snippets
  • Master Search Intent
  • Combat Decreasing CTRs
  • Backlinks Are Still Key
  • Quick SEO Tips for 2020

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