Mobile-Friendly
Surprised to see mobile SEO as an important trend in 2020? Do not be. As entered by Bith:
"Almost every prospect who comes to our store has a cellphone the site is a mess, said Bith. To survive in 2020, you need to adopt 2017 tactics and improve your cellphone."
What does it mean?
"Build a mobile-first site, then make it compatible desktop, "Andrey said." That way those sites don't need to be Optimized for speed after launch.
SEO Expert
Kris Jones, Founder / CEO, LSEO.com, says if you don't have a mobile-friendly and mobile-optimized website, you must take immediate action. You cannot wait any longer.
"All your online reporting must reflect your insights cellphone performance is a priority, Jones said. As a replacement visualize someone sitting on your desktop computer. Be aware that most of the time people will find your website through mobile devices." But mobile SEO doesn't stop there. Learn cellphones SERPs.
"SEOs must see tangible mobile search results know what they are facing, what kind of traffic they are
can be expected, and what optimization is actually like managed to influence the bottom line, "said Cindy Krum, CEO, MobileMoxie.
Structured Data
We know that high-quality content will be important in 2020. However, the algorithm still does not fully understand the context of the content. So we need to provide search engine "clues" to better understand and deliver results, based on search intentions, says SEO Expert: Jeremy Knauff, CEO, Spartan Media.
"This means organizing data in a way that helps search engines to better understand not only what is on the page, but also how each element is related to other elements on the page, and how the page relates to other pages on the website, "SEO experts say.
In the end, you want to be understood, discovered by your customers through any channel, and is well-positioned to take advantage of future features from Google and other structured data consumers such as Amazon, Facebook, Microsoft, and AI Chatbots, said Martha van Berkel, CEO, Application Schema.
"Done right, structured data becomes your marketing data layer," van Berkel said. "This will allow you to publish your content to search engines/search engines/voice assistants/chatbots with content context to provide services to your customers on all surfaces and every moment of interaction.
"Smart SEO will begin to increase its structured data to "improve their analytics so they can measure which parts of their content drive results and use this data to influence content strategies, marketing strategies, product features, and more, in their companies," he added.
Also, don't assume that because you marked the most general data in early 2019, you're good, said Shelly Fagin, SEO, Highly Wanted / Brand Ambassador, SEMrush.
"New markup types continue to be added or improved," Fagin said. "I also hope to see more manual penalties related to poorly structured data implementation. Don't automatically trust some plugins on WordPress that you have installed structure your data correctly."
Two important element sectors in the form of mobile SEO and data structure to support web rank traffic articles. Web article performance depends on other important sectors.
#Mobile-Friendly
#Structured_Data
#SEO
0 Comments