The Absolute Guide to SEO 2020

What is SEO?

Search Engine Optimization (SEO) is optimizing a website and its pages our content to rank higher on a Search Engine Result Page (SERP) Website.

The Absolute Guide to SEO 2020

The process of improving or ranking the quality and quantity of website traffic by increasing the visibility of a website or web page to website search engine users.

Why does it matter?

Ranking higher on a Search Engine’s result pages will bring organic traffic. Organic traffic is traffic to your website that originated from a non-paid source such as advertisements.

Some search engines also reach the SEO industry and often become sponsors and guests at SEO conferences, webchats, and seminars. The major search engines provide information and guidelines to help with the optimization of your website.

The Google Search Engine has a Sitemap program to help webmasters find out if Google is having problems indexing their website and also provides Google traffic data to your website. Bing Webmaster Tools provides a way for webmasters to submit site maps and website feeds, allows users to determine the crawl rate, and track the index status of website pages. as well as Google's google master tools

Organic traffic (unless paid for by sponsoring in the form of backlinks) is typically free. Typically, the more traffic to your website, the more sales you can generate.

Does SEO cost money?

SEO in and of itself is free, however, when we get into backlinks (a large portion of SEO) there are some Sponsorship opportunities that come up. Tools that allow for easier SEO, as well as professional help, usually comes at a cost.

Content Creation

Google is going to be looking for content on your website. You want the content on your website to make sense and be well written for 3 reasons: 
  1. Google looks for well-written content now-not just keywords;
  2. You want your reader to actually engage with your website and not just click on and click off (hurts bounce rate);
  3. Well-written content will get shared. When content gets shared through social media it’s great and you get organic traffic that way, but when it is linked inside of an article it passes what we call link equity to your site. More on this in the backlink and types of links section.

Imagine your best friend comes up to you and tells you he found a great place to eat. You’re going to trust his recommendation more than if a random stranger told you to eat at a random place.

Google works in a similar fashion, it creates DA (Domain Authority) when it trusts a site. DA is typically rated on a scale of 1-100 and getting linked on a website with a high DA is good.
Think of it as though you’re the restaurant and Google + the high DA site are best friends.

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